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In the cold winters in the Antarctic, penguins will huddle together in large groups of up to 5,000 to share body heat and keep each other alive. Those that get separated from the group in the extreme cold can freeze and die if conditions are bad enough. By unifying and working together they are better off than if they try to fend for themselves.

Owning and operating a business is like being a penguin the Antarctic. A business owner can choose to be completely independent from those around him, or he can choose to be part of the community he’s involved with and succeed together with the other businesses around him.

When you join a business networking group you’re unifying with other penguins; it allows you an opportunity to join forces with like-minded individuals who are seeking the same goals you are. In this case though, it’s creating a successful business venture rather than freezing.

Groups come in all shapes and sizes. You can find one that fits with what you need, whether a business organization, a professionals association, a community service club or a contact network. Here are our top reasons to join us or any other group:

1. Stay on the cutting edge of your field.
2. Find people who can support you.
3. Have customers sent your way.
4. Credibility.
5. Membership benefits.
6. Exposure for your company through sponsorship.
7. Contribute to industry/community.